Adidas: Movement in Motion

Brand Positioning:

In the last 24 months we reshaped the brand from no positioning in the market place to giving it direction plus a slogan “free to create”.

Brand Identity:

We developed a new typography and creative look and feel for the brand to breakthrough in a crowded marketplace.

Brand Strategic Vision:

We implemented a new direction and attacked a different white space for the brand. Took the Business Unit from 2% market share to 6% in less than 18 months.

Our Work in Action

Every engagement is an opportunity to deliver measurable impact. Our success stories highlight how Muse & Gordon partners with organizations across industries to solve complex challenges, accelerate transformation, and create lasting value. These real-world examples demonstrate not only the results we achieve, but also the trust and collaboration that define our client relationships.

Learn More
MotoACTV: Fitness Meets Sound
Launching an all-in-one wearable that fuses music and performance tracking for the devoted athlete.
Jordan – Much Respect: The Legend Lives On
How we developed a campaign to extend Michael Jordan’s on-court legacy through rising athletes and storytelling.
Jordan – Love: All You Need Is Love
A campaign built around Jordan’s emotional resonance and cultural imprint—celebrating what defines his legend.

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Let us know how we can help your growth journey.

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