Moto Music Project: Beat the Ordinary

Challenge:

Motorola Consumer Product team wants to capitalize on an opportunity to quickly enter the high-growth wireless speaker and premium wireless headphones segments of the music category.

Solution:

Motorola brings world-class hardware engineering skills and experience from its Bluetooth business, and we are seeking a partner – SOL Republic – to expand our channel reach and build brand credibility with the target Echo Boomer consumers.

Campaign Execution:

We teamed up to feature DECK, along with other SOL REPUBLIC products available at RadioShack, at the #RSonDECK Lounge at the Hard Rock Hotel, which will be the hottest spot for both attendees and music performers during the Lollapalooza music festival in Chicago. Activities include demo stations and competition to create the event soundtrack using the DECK’s Heist Mode.