Red Bull – King of the Rock: Game On

Brand Identity:

Developed / created the entire look and feel for Red Bull to build a strategic impact in the urban marketplace around the game of basketball with this project.

Global Events:

Started the initial concept and campaign in 8 US cities. The following year grew it to 32 cities. By projects ends had expanded to over 96 city around the global.

MotoACTV: Fitness Meets Sound
Launching an all-in-one wearable that fuses music and performance tracking for the devoted athlete.
Jordan – Much Respect: The Legend Lives On
How we developed a campaign to extend Michael Jordan’s on-court legacy through rising athletes and storytelling.
Jordan – Love: All You Need Is Love
A campaign built around Jordan’s emotional resonance and cultural imprint—celebrating what defines his legend.

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