XOOM: Next-Gen Tablet Experience

Challenge:

To become the first android software to run on a tablet and compete in the marketplace against the iPad 1. The Xoom came before AmazonFire, Samsung, and all other android tablets now in the market.

Solution:

Motorola created the android Xoom to have full functioning integrative capabilities with Motorolla Android phones. It was the first android tablet to live chat, watch movies on, and download music.

Campaign Execution:

We created a two way launch that included a stand alone website and a 2011 Superbowl Campaign.

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