We are a strategic market growth consultancy disrupting the status quo.
Welcome to
Muse & Gordon
In a marketplace where noise overwhelms, we help your brand voice rise above, ensuring it’s not only heard but felt. We’re committed to creating moments that matter, forging genuine connections that turn into enduring relationships. Join us on this journey, and together, let’s elevate your brand to unimaginable heights.
Core Values
Our fundamental purpose is to empower our clients, emboldening them to sculpt unparalleled realms of value. Through this partnership, we aspire to not only reshape but elevate the very benchmarks of excellence inherent to our respective fields.
Passion & Dedication
We possess an unwavering passion for driving results that align harmoniously with our clients' triumphs. We hold steadfast to the utmost standards of professionalism and ethical conduct, demonstrating our dedication to each endeavor.
Honesty & Collaboration
Embedded in our core is an unyielding commitment to intellectual honesty. We communicate candidly and straightforwardly, embracing the courage to convey truths. We embrace the notion that current convictions are open to challenge and growth.
Pragmatic Innovators
We seamlessly integrate audacious ideas with a pragmatic ethos. Our approach is centered on tangible outcomes, as we fervently translate strategic choices into impactful actions, consistently delivering results that resonate.
Unified Synergy
We operate as a cohesive and embolden force—both amongst ourselves and in partnership with our clients. This unified synergy propels our collective drive towards achieving the remarkable.
Our Promise
M&G is where creative minds and business pros come together to make real magic happen, online and off.
We dig deep into what makes industries tick, use smart data to light the way, and craft stories that make businesses stand out, grow, and add value.
We believe in the power of people to spark change and create amazing things. That's why we bring together the brightest innovators and thinkers to help our clients reach their biggest goals.
Market Principles & Differentiators
As a leading minority-owned consulting firm, we have successfully employed these principles to help develop, grow and manage multiple brands and businesses, across a diverse set of challenges.
Market-Driven Principles Set the Stage
While each client situation is unique, our work is guided time-tested principles, from which innovative strategies and plans emerge:
Clearly define target customers and their needs through the application of customer segmentation, market research and analysis.
Build a deep and shared understanding of the business and brand and ensure consistent delivery across all customer touchpoints (e.g., product development, sales, marketing, social media, etc.).
Selectively extend the core business via new markets, new channels and new products/services.
Manage innovation against strategic growth opportunity areas, applying strategic, operational and financial screens to facilitate decision-making.
Fully execute on the market-driven strategies through integrated awareness-building, customer acquisition and retention programs.
Muse & Gordon Differentiators
Our clients tell us the following sets us apart vs. other management consultants. Muse & Gordon ...
Employs a market-driven approach, to ensure decision-making is based on marketplace perspectives.
Known for crafting uniquely disruptive strategies tailored to each client’s specific industry and needs, positioning themselves as a bespoke consultancy firm in a field of standardized approaches.
Team members bring a broad and diverse set of skills to the table, including classic agency/marketing, strategic consulting and executive management skills
The firm’s professionals have successfully launched, positioned and repositioned dozens of brands, across consumer products, healthcare, financial services, technology and other categories.
Uses a collaborative approach that streamlines project timelines, facilitates internal buy-in and results in skills transference.
Operates more efficiently, resulting in one of the strongest value propositions in the industry.
When it comes to delivering results, relationships matter.
Our aim is to deliver high value, high-performance solutions that generate measurable successes 100% of the time. As the needs of the marketplace evolve so will our strategies, tactics, offerings, and services.