account based
marketing

deliver on the true potential

Delivering on the True Potential of ABM

The secret to a memorable ABM campaign is in-depth market and audience insight.

Which is good, given the fact that Muse & Gordon has spent the last 20+ years uncovering it. We communicate to tech buyers on a daily basis, talk to them, and have a clear picture of what they want and why. Add your strategic accounts into the mix, and the result is a platform for powerful 1-to-1 engagement – where your story is brought to life through relevance and context.

What We Do to Support Your Success

That all depends of course on what you need. Looking to build out your intelligence on different companies and organizations, then we can certainly help there. Same with identifying buying groups and individuals, aligning your content strategy, and creating campaign-specific assets. We can then run and manage the campaign, speaking directly to your audience if necessary, and doing what’s required to create sales-ready leads that ultimately justify any investment.

As many leading tech brands can already testify, when it comes to generating a clear ROI from an ABM campaign, we know what it takes to deliver.

ABM Services

From digging up account-specific intelligence to crafting the kinds of campaign assets that really turn heads, Muse & Gordon has the know-how needed to turn your ABM plans into dependable results.

Account Identification & Targeting

At the initial stages of ABM planning, we can help you identify and prioritise the most appropriate accounts to target.

Personalized Content Creation

Our creative team is well-versed in developing materials, such as emails, landing pages, and social media posts, tailored to specific accounts.

Account-Based Advertising

Where we use targeted advertising to reach specific accounts on the channels where they’re already consuming content.

Lead Generation

To turn ABM into actual opportunities, we craft demand generation campaigns and social media activity that stimulates your audience to act.

Lead Nurturing

We use automated email campaigns and other applied tactics to nurture leads and guide them through the sales funnel.

Account Planning & Execution

Provide your teams with a blueprint to see the way to win. Our strategic sales account planning framework gives account managers tools to execute a repeatable methodology for identifying growth potential in key accounts.

Measurement & Analysis

We provide regular reporting and analysis to help you track progress and measure the success of your ABM campaigns.

Results

In working with Muse & Gordon to staff a product marketing role, I was impressed by the level of commitment to finding the right candidate, the dedication they provided us, the attention to details, and the number of excellent candidates presented. We worked with three different recruiters for this role, and Muse & Gordon - hands down - presented the best candidates. I had full trust they were on top of the process and dedicated to our getting what we needed. I recommend and would definitely work with them again.

STACEY M. - VP Product Marketing

Redmond, Washington

Working with Michael and team at M&G Consulting has given our organization a boost in our story telling, strategic thinking, marketing materials, and branding strategy. They are enthusiastic about our mission, do excellent work, and bring years of experience to help us continue scaling our impact around the world.

GREG S. - Director of Marketing

Los Angeles, California

Working with Muse & Gordon has been a delight. After having some in-depth discussions about who our target demographic was and fine tuning the campaigns to match that, we have been in a great groove and have seen some wonderful results. To date, we’re looking at over a 10x return on investment, which is something we’re glad to continue indefinitely.

DENNIS F. - VP Business Development

Seattle, Washington

From the start, the team at Muse & Gordon focused on understanding our needs and challenges. I trust them to deliver outstanding creative concepts that drive our strategic goals forward. What’s more, working with them is a pleasure — the lines of communication are always open and blissfully jargon-free.

TODD S. - COO

Las Vegas, Nevada

When it comes to delivering results, relationships matter.

At Muse & Gordon, our ultimate goal is to create something bigger, deeper, and more long-term than a transaction or click-through. We work extra hard to create meaningful, lasting relationships; the kind where we all win.

Let’s create things better together.

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account based marketing